April 29, 2004

Another Reverse Acquisition

Everybody who's looked at the Apple/NeXT deal knows that it was NeXT that really acquired Apple. Apple had the better brand viability so it says Apple on all the business cards but the executives, the philosophy, the code, they very much scream NeXT computer Corporation.

Now it looks like this 'reverse acquisition' started a mini-trend with the same thing happening in the Gateway/eMachines deal. The cow style boxes will stay but the stores are all closing, the executives show a distinct tilt towards old eMachines alums and the headquarters is moving to Irvine, where eMachines used to work out of. Appearances are deceiving. Who buys who is going to be less clear at closing in the future I think.

Posted by TMLutas at April 29, 2004 08:32 PM