Exit, Pursued by a Bear

Finder's points to Clive Thompson's blog

A silent alarm clock, an illuminating, personalised alarm integrated into your bedding that gently wakes you in the most natural way. Ever since the beginning of time light has controlled our body clock telling us when to sleep and when to wake. As lifestyles are rapidly changing with increased travel and demands on our time, people's natural body clocks are out of sync. This pillow and duvet simulates a natural dawn that eases you into your day. Light Sleeper Bedding uses electroluminescent technology allowing traditional textile surfaces to become a reactive light source.